It was announced today that Etrade acquired a little known social finance company in San Francisco named Cake Financial (see Tech Crunch article). So why am I blogging about a boring acquisition in the financial services world?

Well, let's rewind to 3 years ago when I was working at this financial services startup called Finaplex. I had been there over 2 years, and the company was headed in the wrong direction. In other words, I was ready to move on. My job search came down to two companies: WagerWorks/IGT (which I ultimately joined) and this little startup called Portfolia.

Now type http://www.portfolia.com in your browser and tell me what you see ..... Yup, Cake Financial!! Motherfucker! (btw they changed names.)

Now before anyone (including myself) feels too sorry for me, I never actually got an offer letter. They were incredibly unprofessional during their interview process (which I don't want to get into) so things just didn't work out.

Regardless, I still yelled the words "$%@#!@#$" when I read the news this morning. But who knows, the terms weren't announced so maybe it wasn't even that big of deal (Etrade isn't exactly kicking ass with their sub-$2 stock price).

Things happen for a reason, and somehow I ended up here in New York City.